Ryan’s World Net Worth – $90 million
What is Ryan’s World’s net worth?
Introduction
Ryan’s World is one of the most popular channels on YouTube, with more than 51 billion views.
The star of the show, Ryan Kaji, features in most of the videos, in which he reviews toys and provides educational content to other kids.
Since starting in 2015, Ryan’s World has truly exploded in popularity and resulted in huge wealth for the Kaji family.
It has also led Ryan’s World to split its content into various channels, as we explore below.
The Origin Story
Ryan Kaji was born on October 6th, 2011, in the United States.
He lives with his family in Texas. His parents – Loann and Shion – met while studying together at Texas Tech University, and Shion moved permanently to the US to pursue a life outside of Japan.
His mother worked as a high school chemistry teacher before Ryan’s World really took off, while his dad was pursuing a career as an engineer.
Given the scale and success of Ryan’s World, the family now focuses on managing Ryan’s affairs through their company Sunlight Entertainment.
@Getty
Lots of viewers were interested to know what happened to the toys that Ryan reviewed, as there have been so many of them.
To clear things up, his mother confirmed that they give a lot of the toys to charity, while others are passed as gifts to family and friends.
Ryan’s World – Net Worth
So, how much is Ryan’s World worth?
How would you react to the fact that one of the highest-paid YouTubers in the world is a child?
The reality is that Ryan Kaji (the star of channel Ryan’s World) is raking in unbelievable figures for someone so young.
His channel is so popular with families and other kids and is based largely upon Ryan’s adoration for toys.
His channel started in 2015 when Ryan was just three years old, as his parents filmed him opening up new toys and playing with them.
His parents started off by filming Ryan ‘reviewing’ the toys, and what started as a gimmick quickly turned into a serious business operation. It turned out that people loved watching Ryan opening toys, and his videos started to attract millions of dollars in revenue, fuelled by billions of views.
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While there’s a lot to love about the energy and charm of the original videos uploaded when Ryan was simply reviewing toys, his channel has emerged as one of the most popular accounts on YouTube and has been aptly renamed Ryan’s World.
Interestingly, Ryan’s World actually incorporates a range of channels on the platform (up to nine at the time of writing), which see Ryan take on various personas.
One of his most popular is Combo Panda, but he also features on a Channel known as the Gummy Gator, which has a huge following on YouTube.
@Getty
While he still spends a lot of his time in his videos with toys, his channel is now very much about other aspects of his life, which sees him going on various adventures and doing things that kids love to do.
One unique aspect of his channel has seen him move into teaching, where he uploads videos that explain topics like science and geography, as well as general life hacks that his subscribers just love.
When you look at the numbers associated with Ryan’s World’s accounts, they’re simply mind-blowing. Incredibly, his videos have racked up 54 billion views (meaning about $160 million in revenue before taxes), and he has more than 34.7 million subscribers on the platform.
He has uploaded more than 2,000 videos onto YouTube, many of which have been viewed millions of times.
His most popular video, entitled Huge Eggs Surprise Toys Challenge with Inflatable Water Slide, has been viewed more than 2 billion times! It is ranked as one of the most-viewed videos in the history of YouTube.
All of Ryan’s sub-channels have more than one million subscribers and have led to his family establishing their own company called Sunlight Entertainment to manage everything related to the content they post on YouTube.
Ryan has secured so many brand deals with toy companies over the years and has even been featured at high-profile events like the Macy’s Thanksgiving Day Parade.
His channel was worth more than $30 million in 2020 and continues to grow in popularity to this day.
As you might imagine, Ryan has consistently made most of his revenue from ad revenue on YouTube.
But since 2020, his deals with the likes of Walmart and Target have brought in huge sales and have enabled his family to focus on other sources of income.
Although he does have an Instagram account, he doesn’t use it anywhere near as much as he appears on YouTube, and he only has around 150,000 followers.
Still, paid promotions on Instagram are likely to land him a decent amount of money and will no doubt contribute to his net worth as he grows.
As a result of his incredible success on the platform and the fact that he has built a YouTube empire, Ryan and the Kaji family have an estimated net worth of $90 million.
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